Web-Site Image Means Everything

Your web site image means everything. Here are some tips you need to know about getting the right web-site image.

- Beauty vs. simplicity.

In a business web site, we can always find some beautiful background image or eye-catching background color. In some company websites, they also use some company photo, factory photo or product photo as the website background. Actually, it is not the right way to do. The right way is "Make it simple".

You will never find a background image in Yahoo, Google. People visit your website is looking for information not the beautiful background. Moreover, the background image has disadvantages: loading time will be longer and distract the visitor attention. Think again what information the background image can bring to your customer?

- Only use images if you need to

Use images only if image can present more clearly than text. For example, you can use image to present the order process. Size of those images should be small.

- Page Frames are a no-no

Many websites use frames to make the navigation easier. However, more and more website designers don’t use frames anymore in web design. It is because frames alter the whole design and also makes the visitor confused and makes it difficult to find. Using CSS or JavaScript can provides similar effect but can keep the design consistency.

- Under construction signs leads to detours

Have you see those "Road Construction" image? Or those "Under construction, please come back later"? Don’t waste your visitor’s time. If your webpage isn’t finished, don’t put it up. It’s just best to have a 404 page.

If you really need to put this "Under Construction", here are some suggestions

- Raise the visitor curiosity; tell them what surprise they may get once the webpage open.
- Make it like a fiction. Everyday you put some additional information on it, make the visitor re-visit. This can greatly encourage the visitor to visit again.

Remember, no one like those boring "Under Construction". Turn it into a marketing event.